Research Methods

Collections organize your articles so people can find them more easily

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41 articles in this collection
Written by Arnav Kumar
Generative Market Research (Find out new things about customers)

Contextual Inquiry

Contextual inquiry is a semi-structured interview method helpful in identifying user pain-points.
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Written by Arnav Kumar
Updated over a week ago

Open-Ended Surveys

Open-Ended Surveys are are useful research technique for generating ideas from customers across an available marketing channels.
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Written by Arnav Kumar
Updated over a week ago

Experience Sampling Method

The Experience Sampling research method helps you learn about user behavior in real time & in the context of their everyday lives.
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Written by Arnav Kumar
Updated over a week ago

Customer Discovery Interviews

Discovery interviews help uncover deep insights by directly talking to our users.
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Written by Arnav Kumar
Updated over a week ago

Focus Groups

How to use focus groups for user research and product development
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Written by Arnav Kumar
Updated over a week ago

Card Sorting

Card sorting allows you to understand how users organize information and concepts.
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Written by Arnav Kumar
Updated over a week ago

Jobs To Be Done

We hire products or services to do a job for us. We use the services with an outcome in mind, however tacit or explicit that outcome may be.
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Written by Arnav Kumar
Updated over a week ago

Guerilla Research

This method is best for quickly querying a set of users who are actively engaged with a particular topic or product.
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Written by Arnav Kumar
Updated over a week ago

Data Mining

Data Mining is a user research tool for uncovering overall trends and macro behaviors across many data points from your users
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Written by Arnav Kumar
Updated over a week ago
Evaluative Market Research (Test if your understanding of customer needs is correct)

Broken Promise Smoke Test

See if your idea is shareable.
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Written by Arnav Kumar
Updated over a week ago

Market Validation

Learn and/or validate your market hypothesis by testing demand early.
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Written by Arnav Kumar
Updated over a week ago

Problem Validation

Learn and/or validate your hypothesis and assumptions around your problem and target audience.
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Written by Arnav Kumar
Updated over a week ago

Close-Ended Survey

Close-Ended Surveys focus on quantifiable questions with a clear set of possible answers
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Written by Arnav Kumar
Updated over a week ago

Conjoint Analysis

Conjoint Analysis is a quantitative survey method to figure out which combination of features are most important to your customers
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Written by Arnav Kumar
Updated over a week ago

Comprehension Test

A Comprehension Test helps you figure out if your customer even understands your value proposition
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Written by Arnav Kumar
Updated over a week ago

Event Smoke Test

You can use an event to smoke test a problem, and to some extent, content that is attractive for your target audience
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Written by Arnav Kumar
Updated over a week ago

Fake Door Smoke Test

The ultimate fake door smoke test guide, including tips, case studies, and lots of linked resources
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Written by Arnav Kumar
Updated over a week ago

Flyer Smoke Test

Distribute a flyer with your key value propositions and follow up prompt
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Written by Arnav Kumar
Updated over a week ago

High Bar Smoke Test

In a High Bar Smoke Test, you increase the difficulty of the customer on boarding in order to gauge the seriousness of their purchase intent
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Written by Arnav Kumar
Updated over a week ago

Landing Page Smoke Test

How to use the landing page smoke test for product validation
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Written by Arnav Kumar
Updated over a week ago

Pocket Smoke Test

A Pocket Smoke Test is a method for testing mobile apps or physical products by making a simple prototype and getting hands-on feedback
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Written by Arnav Kumar
Updated over a week ago

Pre-Sales Smoke Test

A Pre-Sales Smoke Test helps you figure out if users will actually pay for your product by charging them for it before you can deliver
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Written by Arnav Kumar
Updated over a week ago

Sales Pitch Smoke Test

A Sales Pitch Smoke Test involves pitching the product to prospective customers in an attempt to close sales and validate the demand
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Written by Arnav Kumar
Updated over a week ago

Secondary Market Research

Gather information about your target market via secondary sources like news articles and published reports
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Written by Arnav Kumar
Updated over a week ago

Video Smoke Test

In a Video Smoke Test, you make a video showing off the product to test early adopter excitement for your product and its potential virality
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Written by Arnav Kumar
Updated over a week ago