Projects in Epiphany

Epiphany is designed for teams to work in shared project workspaces. And each workspace comprises four key components:

  1. Notes: help you consolidate all your customer feedback and data from user research in one place.

  2. Highlights: help you find patterns across all the data you have gathered.

  3. Insights: help you share all the interesting patterns you have observed with your team.

  4. Ideas: help you prioritize your execution based on your insights from customer feedback.

Here’s how they work together:

#1 Notes give you highlights

Notes can be any form of qualitative data that you have gathered, for example - user interview transcripts, emails, meeting notes, customer support conversations, usability tests or survey responses.

From each note you can select the interesting take-aways like user quotes, or key observations and create highlights. You can then categorize these highlights into themes, and add tags to code them. 

This categorization makes the unstructured data searchable, so you can find patterns that emerge across all the feedback you gather.

#2 Searching through highlights gives insights

Highlights give you a way to view all the interesting things you’ve found in your data in one place. You can search and filter through them to find patterns. 

Let’s say you want to find out “what are the top pain points across all our users?”, you can filter your highlights for pain-points, and look for the ones that appear most frequently. 

When you find a pattern in your highlights, you can select them and create a new insight to share with your team. The insight could be “the biggest pain point across all our users is X”

#3 Insights give you ideas

Insights help share the patterns you’ve observed in your data, along with the context of the source they come from with the rest of your team. 

This way your team can build a deeper understanding of the opportunity from the customer's point of view, and generate ideas that can address the underlying problems more efficiently.

The ideas you generate this way are connected to the data from customer feedback, so when you share them with your product delivery, they’re going to be able to better understand, and therefore address the specific customer needs.

A project workspace in Epiphany connects discovery to delivery

By connecting data from user research, and customer feedback to the ideas your team works on, you can create a process for continuous discovery helping your team build better products faster. 

Next Up: Creating an Account

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